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Oreganosocial
  • 3rd May 2023

Word-of-mouth marketing (WOM Marketing) holds the upper hand when it comes to building trust about your brand, credibility and loyalty. And this is done exclusively by influencers. 

 

The transformational power of social media is being efficiently used by brands, and the way they’re trying to reach the target audience is nowadays popularly termed as influencer marketing. Simply putting, influencers are piggybacking the brands to boom their growth. Hence, this becomes the opportune time to get to know more about these influencers! 

 

Influencers are natural content creators on social media platforms, unlike celebrities, who have the potential to guide their followers’ buying decisions. They have built a reputation for themselves based on their knowledge and  hold expertise in a specific area, creating the content in their area of interest, thus generating an immense, engaging audience who pay great attention to them, hence becoming a trusted source of information. 
 

And when it comes to building credibility factor for a brand, influencers play a major role. They work as a fruitful launcher-pads for brands who are in search of credibility and trust. 
 

Types of Influencers 

 

Based on followers count-  

 

Mega-influencers (> 1 million followers)

Mega-influencers are celebrities who have accomplished their fame by working offline in real life, take for instance Jenner's, Ronaldo, Beyoncé to name a few! They have a massive audience size of more than 1 million  fans, though lacking an intimate relationship with their followers. 

Since they’re A-grade celebs, you have to be laden with money to make them endorse your brand. However, factors you should never forget while hiring a mega-influencer are cost, risk, trust and availability. 


Macro-influencers (1 million to 100k followers)

Those having the following less than 1 million to 100k fall under the category of macro-influencers. They are the most accessible with the biggest audience size, comparably less expensive. They have established themselves by doing internet-based activities like vlogging, blogging, or producing specialized content. They prioritize building strong and reliable relationships with their followers which help brands in spreading awareness about their products and services. Having a highly targeted and trusted audience, macro-influencers can help brands in gaining valid leads, improving conversions and sales. Jean Lee, Amy Jackson, Amy Sedaris are some of the top Instagram macro-influencers. 

 

Micro-influencers (10k to 100k followers)

Micro-influencers have the following between 10k to 100k. They come in much less budget and are more accessible enabling businesses to partner with several of them at the same time. Though they have a small reach yet they are more preferred, since they can easily convince their followers to like or share content about your brand or product, leading to increased lead generation, subscriber list, and conversions. They generate a good engagement rate too.
 

Nano-influencers (1k to 10k followers)

Influencers who have the following ranging between 1k to 10k are Nano-influencers. They are normal people like friends or family members who give recommendations and are trusted, this gives them an upper hand over mega or macro influencers. They have low reach but the influence on their small-knit audience is most helpful for start-up businesses who are in dire need of generating brand name and awareness among specific audiences. They are not highly experienced therefore, to achieve the desired results, you need to be clear with how to work with them and how to display the crucial elements of your marketing campaigns, such as hashtags.  

 

To help you in resolving this hassle, you can definitely expect Oregano Social at your beck and call, anytime!  

 

Well, there’s no end to this division here! Influencers can be categorized based on their niches as well. 

 

Here’s the short compilation of the major niches under which influencers create content-  

 

Influencing categories 

 

Fashion

Many fashion influencers are enjoying incredible notoriety with the estimated growth of global fashion e-commerce market size to $821.19 billion in 2023 at a compound annual growth rate (CAGR) of 10.3%. It is a more generalized niche that somewhere quite overlaps with beauty too.

Beauty 

Another highly profitable and famous niche is beauty. Beauty influencers create content which focus on make-up, cosmetics, styling, hair-care tips and et cetera. 

Travel

Who doesn’t want to go on a “dream vacation” or explore new lands on earth? Figuring out where to go, pre-planning and all, is a tiring process, here travel influencers come into play. They help you with reviewing and recommending places to eat, stay, services, airlines, and also sharing captivating photos and videos of high quality with their audience.

Lifestyle

Lifestyle niche is a bit rooted in reality. Influencers create content around the ins and outs of their lives, be it cooking a new dish, a visit to a café, workout schedule, dance practice and what not. They are more relatable and authentic. 

Food

Food influencers show their cooking skills and share some finger-licking recipes, reviews of food from various cafes or restaurants. They can generate leads for your café or restaurant business, and can give you recognition. 

Sports and Fitness 

The influencers under this category are often enthusiastic about the wellness of their followers so they share motivational content like diet plans, workout plans, dos and don’ts in exercising as well as hacks to boost sports performance.

Animals or Pet 

We often come up with videos or photos of animals while scrolling our social media pages. The content these influencers create is often about grooming products or breed tips, advice on food, toy suggestions et cetera that you can use for your pets. 

Gaming 

Gaming enthusiasts to video game creators are those influencers who share their expertise in diverse games, often sharing knowledge or experiences of gaming. Influencers like Ninja and PewDiePie earn jaw-dropping amounts of money by live streaming of playing any game. 

Parenting

Being parents themselves, they educate their followers on how to raise a kid. They share real-life experiences and challenges and often tell ways to motivate and discipline children. 

Business and Finance

They tend to be people who have developed expertise in specific industries or activities. Experts in the business and marketing field create knowledgeable content which is quite helpful for agencies and small businesses. They give the ordinary investor information and advice on an array of financial topics such as stock market trading, personal finance and mutual funds.

 

Conclusion - 

As is evident, there are many types of influencers you can use to work for you. Depending on your niche, brand personality, and budget you’re sure to find the perfect influencer for you. Want a shortcut to ease up your search for the targeted influencers, contact us, and we’ll take care of that.

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